Thursday, July 14, 2011

Forrester: Smartphone mobile travel strategy means immediacy, push alerts and video

Travel companies should consider providing push alerts, the ability to modify or cancel reservations, and plenty of video and augmented reality as part of an effective mobile strategy, according to a new Forrester Research study.

Source: http://feeds.tnooz.com/~r/Tnooz/~3/SC1aGY5GCzY/

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