Some Advice on Using Home Rental Sites in the Future

The big kahuna in online home rentals, HomeAway.com has been gobbling up the competition in the last few years, integrating their properties and technology (in the case of the late Second Porch, which had an innovative social media side to it). So successful has HomeAway been that its rare to find a direct-to-owner site that it doesn't control, TripAdvisor's Flipkey being a notable exception.

A Homeaway Rental in Mexico

Its for this reason that I'm getting very "inside baseball" today, writing about a significant changes in policy at Homeaway that will likely have ripple effects across many vacation rental sites.

What's the change? Its basically a pay to play scheme, or really pay more to play better. Homeaway will be allowing those rentals who pay more to float far higher on the search page than the competition.

Why should consumers care? For two reasons. First off, the change will mean that those rentals paying more may have to charge more to their customers to make up the difference. Which could mean that the most visible properties will also be the most expensive.

It also means that the rental agencies that list their properties on HomeAway, VRBO, VacationRentals.com and other sites in that corporate family, will also have a bigger presence. The agencies, after all, will likely have greater resources for advertising than individual property owners. And agency referred properties tend to be pricier than those rented directly from owners.

The take away? Scroll. And scroll again. In order to get the best prices on rental homes, you're likely going to want to read the home rental listings from the bottom up from now on.

Source: http://paulinefrommerbriefing.blogspot.com/2011/08/some-advice-on-using-home-rental-sites.html

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